What does your blog look like? The storage room in which miscellaneous boxes end up? A practical but unexciting laundry room? Or is it the feature wall that wows your visitors? In…
3 reasons why your business needs a blog
1. It’s a sign of life Your business looks clinically dead if your blog posts stopped a year ago. Whenever I research a company, their blog is my first stop. If it’s…
Simplicity vs Complexity: How to Hit the Right Note With Your Content
It’s the eternal battle, far more iconic than Superman vs Batman: do you simplify your content or not? Current trends veer towards minimalism. And yet, is there a risk in keeping…