I created a video last month in which I urged people not to take vanity metrics (likes and comments) too seriously – they’re great but they are the tip of the iceberg.…
How does an influencer marketing strategy work for B2B?
Influencer marketing has been a hot topic for a few years now. While most of the publicity has been dedicated to high profile campaigns in the B2C industry, it’s arguably a better…
How to wear too many hats and live to tell the tale: freelancing and other adventures
Do you wear too many hats? So do I. So do many people. Sometimes the hats are a mixture of professional and personal. Sometimes the hats coexist harmoniously (yes that tiara *does*…
15 inexpensive and irresistible apps to keep your marketing on point
Updated on 27/11/2018 When it comes to apps, plugins, and other digital tools, we are spoilt for choice. So, for the sake of digestion, here are some of my tried and tested…
Video won’t cure everything, but law firms still need to jump in!
Despite every marketing thought piece out there brandishing video content as the fix-all solution, the UK’s top 100 law firms have decreased their output in 2017 – with an average of just…
5 software companies rocking Instagram
Originally published on blog.passle.net Instagram is a network that many B2B businesses still struggle with – it can be difficult to know how to tackle it when your business isn’t selling a tangible…
Why you should repeat yourself on social media
This post was originally published on blog.passle.net You’ve created a great piece of content and shared it on social media. Job done? Not really. Ask yourself: Was it the best time to…