Hire freelance marketers: the state of today’s workforce “Over the next three years 55% of businesses believe that they will have a problem attracting new talent.” Professor Ans De Vos from Antwerp…
Is your company blog a feature wall or a messy storage room?
What does your blog look like? The storage room in which miscellaneous boxes end up? A practical but unexciting laundry room? Or is it the feature wall that wows your visitors? In…
How to keep your evergreen content evergreen
What is evergreen content? Evergreen refers to content that has longevity and that won’t go out of date easily. Evergreen blogs, videos, whitepapers, and other types of content can keep attracting visitors…
How your boring business can market itself creatively
“ I have heard it so many times: “Well my business is too boring, I couldn’t do any of those fancy marketing things”. The label ‘boring’ is used as a curse and…
Why aren’t you interacting online?
I created a video last month in which I urged people not to take vanity metrics (likes and comments) too seriously – they’re great but they are the tip of the iceberg.…
3 reasons why your business needs a blog
1. It’s a sign of life Your business looks clinically dead if your blog posts stopped a year ago. Whenever I research a company, their blog is my first stop. If it’s…
How to revive your dormant LinkedIn account in 3 easy steps!
Every day I talk to people who say things like: “I keep meaning to go back on my LinkedIn” or “I haven’t touched it in 5 years, I can’t face it”. So…
Why your consultancy website is failing you
I’ve recently spent more time than is probably healthy on Salesforce consultancy websites. While the universe of consultancy in its widest definition is vast and numerous, the mistakes I have seen on…
15 inexpensive and irresistible apps to keep your marketing on point
Updated on 27/11/2018 When it comes to apps, plugins, and other digital tools, we are spoilt for choice. So, for the sake of digestion, here are some of my tried and tested…