What is evergreen content? Evergreen refers to content that has longevity and that won’t go out of date easily. Evergreen blogs, videos, whitepapers, and other types of content can keep attracting visitors…
How your boring business can market itself creatively
“ I have heard it so many times: “Well my business is too boring, I couldn’t do any of those fancy marketing things”. The label ‘boring’ is used as a curse and…
Facebook Video Marketing: How Do You Set Yourself Up For Success?
There are a few common mistakes when it comes to designing videos for Facebook. The biggest one is to come up with your goals and Key Performance Indicators (KPIs) too late in…
Why aren’t you interacting online?
I created a video last month in which I urged people not to take vanity metrics (likes and comments) too seriously – they’re great but they are the tip of the iceberg.…